Project Overview
The project involved the design and development of an ecommerce platform for a fashion business specializing in men's footwear and related products
The Challenge
Prior to this project, the business operated solely through Instagram and managed sales via a Google Form, which resulted in a number of inefficiencies and limited growth potential.
The Goal
The goal of this project was to develop a comprehensive online store that would streamline operations, enhance the customer experience, and provide the business with a platform for future growth.
Project Overview
Lack of Existing Online Infrastructure
The business previously had no online store or centralized digital presence, which meant we were starting from scratch. This posed challenges in designing a system that could effectively manage the business's needs while remaining user-friendly.
Data Management
Transitioning from manual processes (e.g., using Google Forms and Excel sheets) to an automated system required careful planning to ensure data accuracy and consistency.
Customer Experience
The previous setup provided limited customer interaction, making it difficult to gauge user preferences and expectations. Designing an experience that catered to a broad audience required extensive research and iteration.
Scalability
The platform needed to be scalable to accommodate future growth, including the potential for expanded product lines and customer base.
Lack of Existing Online Infrastructure
Role
Technical Lead (Design and Frontend)
Meet
Figma
NextJs
User Interface Design
The business previously had no online store or centralized digital presence, which meant we were starting from scratch. This posed challenges in designing a system that could effectively manage the business's needs while remaining user-friendly.
User Experience Optimization
Transitioning from manual processes (e.g., using Google Forms and Excel sheets) to an automated system required careful planning to ensure data accuracy and consistency.
Frontend Development
The previous setup provided limited customer interaction, making it difficult to gauge user preferences and expectations. Designing an experience that catered to a broad audience required extensive research and iteration.
Collaborating with Backend Developers
The platform needed to be scalable to accommodate future growth, including the potential for expanded product lines and customer base.
Increased Sales and Customer Retention
Enhanced Operational Efficiency and Customer Satisfaction
Improved Inventory Control and Data Accuracy
Strengthened Security and Trust
Scalable Infrastructure for Sustainable Growth
Wider Market Reach and Brand Growth
